Reaching new heights. Together.
Business Strategist & Collective Intelligence Specialist
Areas of expertise
Begoña brings substantial knowledge in the application of Collective Intelligence techniques and expertise in facilitation with multidisciplinary teams across different industries and domains. Her contribution centers in developing and delivering tailored interlocks that aim at analysing and understanding current issues faced by customers, and ensure an effective project delivery.
After a well-built career start with SITA and Witty Innovation Lab, she joins CORESO with a vast motivation in supporting initiatives driving participatory innovation, transformation and change management strategies powered by applied research methods. Her main professional interests are technology, healthcare, wellness, travel and the sports industry.
In the past, she successfully participated in two award-winning international competitions to find new ideas related to wellness and living improvement. She has also a marketing background demonstrated by delivering market insight reports. She enjoys being challenged on the creation of innovative industry concepts and working within collaborative teams along the way.
Her personal mission is to be part of a positive change that challenges the status quo and finds a balanced human-digital relation in a rapidly changing world. She is always looking for solutions beyond ordinary and new ways of working collaboratively.